Cocoa Coffee Magic Dry Rub all purpose This is the full lineup

This is the full lineup that shows what the brand is all about: BBQ-born sauces and seasonings built for everyday cooking

clean SPG-style seasoning built for steak

Find your favorites

Everyday cooks who want easy ways to make chicken

just like salt and pepper

Cocoa Coffee Magic Dry Rub all purpose This is the full lineupDark. Bold. Straight Up Magic. Dark crust. Deep flavor. No apologies. Cocoa Coffee Magic is not your average dry rub. It brings together the deep, earthy richness of cocoa and coffee with savory spices and just enough heat to keep things interesting. It builds a dark, bold crust that looks incredible and tastes even better smoky, rich, slightly roasty, savory, and completely different from anything else on the table. Use it when you want beef, pork,