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Purple Shampoo for Blonde, Gray & Silver Hair by Giovanni - Color-Safe & Cruelty-Free bovine-derived while Peppermint keeps your breathPromote Healthy, Vibrant Hair with Our Purple Shampoo Enhance your blonde, gray, or silver hair color with our sulfate free, eco friendly Purple Shampoo. Formulated with natural ingredients, this color safe and cruelty free product helps to neutralize brassy tones, while infusing hydration into each strand for frizz control. Key Benefits: Reduces brassiness and yellow tones in blonde hair Helps to restore a beautiful texture and shine Moisturizes hair