Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova photography A groomer who styles a

A groomer who styles a small dog to please its owner

the naturally occurring hallucinogenic substance produced by around 180 species of fungus

architect and teacher Pier Paolo Tamburelli engages with the very foundations of architecture

Portrait of J is especially meaningful in that it offers a platform for a Japanese photographer to speak directly

including robotics

Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova photography A groomer who styles aIt's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats, texts, and whisper networks. While memes self replicating bits of culture thrive in an attention driven economy, other ideas are becoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores this paradox, uncovering the hidden forces that determine what we remember, what we