Key Elements in Evaluating Revenue Growth: Growth Rate, Productivity, Break-Even, and Nominal/Real Growth There is an entire law

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Key Elements in Evaluating Revenue Growth: Growth Rate, Productivity, Break-Even, and Nominal/Real Growth There is an entire lawSometimes we take revenue for granted. First, did sales really grow at all, especially during periods of high inflation How far apart are nominal sales and real sales? Second, below sky high sales lie breakeven revenue, the "floor" for sales growth, the absolute minimum in sales needed to stay in business. Third, on the other hand, what factors construct a ceiling on salesprofitability, productivity, earnings retention, leveragehow much can sales grow