Honor Your Root — Tee Shirts and our flash-chilled signature Guji

and our flash-chilled signature Guji Mane roast—naturally processed coffee from the Guji Zone of Southern Ethiopia

See you at the club

of our gatherings

This one features Coffee Kid — the urban legend

Available now – be part of this awakening

Honor Your Root — Tee Shirts and our flash-chilled signature GujiA tee whose entire question is do you? Roots are ancestry. Lineage. And the literal biology of the coffee plant that started in African soil. Coffee's root system runs deep and the wisdom traditions that shaped its use across Ethiopia, Yemen, and the Arab world ran deeper. "Honor your root" has been folk currency in Black, African, Caribbean, and Pan African communities for generations. It's anti assimilation. Anti pass as other. Anti shorten your