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Vintage French Byrrh Advertising Booklet – L’Histoire d’un Prince Charmant, Circa 1930s ornaments French home fragrance

SKU 68392776849
4.5
USD95.00 USD145.00

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Description

French home fragrance

Un petit moment à la française

I found these in Paris and had to bring some home

a hand-engraved inscription reads simply: "Femme"—a beautiful engraving from the manufacturer

These books are over 150 years old and show the normal wear and staining of a leather bound book of their age

Vintage French Byrrh Advertising Booklet – L’Histoire d’un Prince Charmant, Circa 1930s ornaments French home fragranceA whimsical piece of French advertising history, this illustrated booklet was produced in the 1930s to promote the celebrated apritif Byrrh. With its theatrical title LHistoire dun Prince Charmant (The Story of a Charming Prince), the booklet transforms a drink into a fairytale a playful narrative style typical of interwar French marketing. Founded in 1866 in Thuir, Byrrh was one of Frances most beloved quinine based apritifs, praised both as a

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