a.m. fishing lures Watermelon Red Chartreuse 5.5” The glows also imitate bioluminescent bacteria that feed on dead or wounded fish and emit green/red glows that fish know to target for an easy meal AM Fishing - U.V. Rootbeer

Learn about their habitat, feeding patterns, the flies that work best, and more

The commercials claimed this lure's design allowed it to "fly under cover," and other areas regular lures couldn't reach

Product Specifications 3.5 inch screen Depth reading from 1.8 to 900 feet Auto zoom tracking Bottom contour and temp readings Multi-language settings Big or small fish indicator Dual beam sonar frequency 5

I often see questions on social media What is the best ____?

Includes Port and Starboard Stainless Steel Transducers with Y Cable designed for Hulls with a 15 - 25 Deadrise

I managed to move a few fish but it wasnt until half way through the second week before I hooked the fish of the trip